The brand’s tagline is “The Future in Motion” so the “C” and the “L” in the logo almost set the word into movement. Notice how the uppercase “C” is bumped so close to the lowercase “O” that the two almost form a continuous circle, showing the continuity of the company. Continental Source: Ĭontinental utilizes some creative kerning for their wordmark portion of their logo. Start learning by looking at a few examples of companies who got the kerning just right and it made a statement for the brand.
IS THERE A WAY TO ADJUST KERNING IN MICROSOFT WORD SOFTWARE
You might even want to pull up your favorite design software and try a few adjustments to see how they look. What do you like and hate about spacing in other designs? It’s okay to notice the flaws and think about what you might have done differently. You can play online games that teach you about kerning, but one of the best ways to learn is to check out the work of other designers. Learning to kern in design is about developing an eye for the skill. How Do You Learn to Adjust Spacing Effectively? Something that looks fabulous in a 12-point font might look absolutely horrendous on a billboard.Ĭonsider where the logo or text might appear and whether you need to make adjustments for different marketing campaigns. How do you know when to turn to kerning for your designs? Consider the different uses of the text. It’s so important to understand the principles of letters and spacing because not paying attention to the fine details of kerning in design results in embarrassing situations or logos that are difficult to read.Īt best, a poorly spaced design makes it difficult to read the text. There are logos where the word gets changed to something completely inappropriate or makes a suggestion the company would never want to put their name behind. There are dozens of examples floating around the internet of when kerning goes bad and designers just don’t get the spacing quite right. If you use multiple fonts, you may find metric works best with one and optical with another. Optical kerning in designs made in Adobe focuses on the shape of letters and spacing. Metrics kerning is automated and pulls on the kern pairs most fonts indicate, such as LA, P. Choose Between Metric and Optical Kerning InDesignĪdobe uses two options for kerning. We’ll look at a few ways to effectively utilize kerning in your designs with different software programs.
![is there a way to adjust kerning in microsoft word is there a way to adjust kerning in microsoft word](https://venturebeat.com/wp-content/uploads/2020/01/dario-gil.jpg)
For example, the steps used to kern in Adobe InDesign will differ from how you utilize Microsoft Word. You can kern in text-based programs as well as image-based ones. How kerning in design works depends upon the program you’re using. Kerning in design gives you an opportunity to adjust the space between just a few letters or all the letters.
![is there a way to adjust kerning in microsoft word is there a way to adjust kerning in microsoft word](https://appuals.com/wp-content/uploads/2018/03/2018-03-16_012725.png)
You can use tracking to adjust the spacing between all letters and make it the same, but that doesn’t always work well with some fonts. If using a serif typeface, you might run into issues with too much spacing between those two letters. Imagine you’re working on a logo for a client and they have the letters A and V next to one another.
![is there a way to adjust kerning in microsoft word is there a way to adjust kerning in microsoft word](https://miro.medium.com/max/1400/1*a_eLsjrK4OfPhYypiVoWQA.png)
Kerning is the horizontal spacing between characters and leading is the vertical space between lines. You might wonder what the difference is between kerning in design and leading. Some are better suited to a design than others, but by utilizing kerning and other adjustments, you can make almost any font fit and look appealing, assuming it is readable and fits the tone of the design. There are hundreds of thousands of different fonts, with new ones appearing regularly. However, kerning in design is quite common and useful. You’ll often hear the term amongst book editors, whose job is to make the text as readable as possible without distractions. Kerning adjusts text to make it more readable and visually pleasing. Kerning is the space between letters and characters.